How to | on social media
We run
government
social media
Mashrokit works with major Israeli organizations
in the public, nonprofit, and private sectors, providing them with
comprehensive digital services
Original client work, produced in Hebrew for Israeli public audiences
Our clients
What we do
Social Media Management
Day-to-day operation of public-sector channels, inside the approval chain rather than around it.
Community Management
Comment moderation and public response, carried out under the client's written policy and logged.
Paid Media
Campaign planning and buying for public information, recruitment and public health objectives.
Video Production
A production line built for volume and for multi-stage approval, not one film at a time.
Case study
Israel's Ministry of Health: digital channels during emergencies
We run the Ministry's national channels alongside its in-house team — across Facebook, X, Instagram, and TikTok — for a health audience of 645,000, including during national emergencies.
Who we work with
For procurement
Built for public-sector procurement
Our infrastructure runs in AWS US East. What we build for you belongs to you. Moderation runs on your written policy, not ours.
Security & complianceWhy choose Mashrokit Digital for public-sector social media?
Because you need certainty and professionalism in digital channel management
Large organizations and government departments choose Mashrokit Digital for transparent, data-driven public-sector social media and digital channel management. We provide clear results:
Listening comes first
Effective digital channel management starts with learning. We research your organization, understand your voice, and identify your needs to create a strategy that works.
Strategic partnership
We believe in full transparency. If a campaign needs adjusting, we spot it, analyze the data, and improve performance.
Expertise in the public sector and large organizations
Extensive experience working with government and public agencies, a deep understanding of procurement processes, and high sensitivity to public discourse.
Our digital channel management process
Step 1: Research and organizational analysis
We don't assume we know everything upfront. We analyze your past activities, ask the right questions, and meet with your leadership to get the full picture.
Step 2: Collaborative digital strategy development
We don't just drop a final presentation on you. We share early insights, gather your feedback, and ensure we build a precise work plan together that serves your goals.
Step 3: Content creation and social media management
The strategy becomes a structured content calendar. Meanwhile, our social listening team monitors platforms in real time to integrate your organization into relevant public conversations.
Step 4: Paid ads, optimization, and data analysis
Continuous and strict monitoring of paid ad performance and goals. We don't stand still—if a campaign needs optimization, we adjust in real time to maximize results.
Who we are
Mashrokit's team: Digital marketing, strategy, video, and creative experts
Roni Arzi
CEO & Owner
Michal Arzi
Studio Manager & Owner
Dina Lipsker
Chief Client Director
Tomer Blisha
Head of Video
Tehila Ozen
Senior Client Director
Tali Lev
Business Development Manager
Alex Surgaev
PPC
Omer Peleg
Photographer
Itai Slonsky
Video Editor
Zvika Zinger
Copywriter
Hagai Hadad
Copywriter
Lior Krimovolsky
Copywriter
Shelly Odiz
Copywriter
Noa Hacker
Graphic Designer
Nofar Bar
Client Director
Riki Erentroy
Client Director
Lital Hakak
Client Director
Yuval Afergan
Client Director
Amit Ginzburg
Client Director
Evyatar Hazan
AI Builder
Oz Daniel
AI Builder
Revital Levi
Office Manager
What our clients say
Mashrokit is a highly professional agency that brought a dramatic improvement in reach and engagement across our municipal digital marketing channels.
Bat Yam Municipality